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10 Best Qualtrics Alternatives and Competitors in 2024!
Article written by Clare Zacharias
A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.
25 min read
23 February 2026
Best Of
Article written by Clare Zacharias
A sort of Jill-of-all-trades! Enchanted with storytelling, fascinated with startup life.
25 min read
23 February 2026
Qualtrics is one of the top names in customer experience management platforms. But the tool, like every other tool, has some cons that have urged the users to look for better alternatives.
If you are here, it means you have already tried Qualtrics and would like to get a second opinion before choosing it. Or you, like some other customers, have found it hard to work with Qualtrics. Either way, we are here to help you.
Here are the few concerns customers have about Quatrics.
Source – Link
Ergo comes to the question – What’s the best alternative to Qualtrics?
There are numerous alternatives and competitors of Qualtrics you can choose from. But the thing is, you need to choose the right one for you.
To ease this task, we’ll dive deep into some top-notch Qualtrics alternatives and competitors in this blog. We’ll examine their features, benefits, and potential use cases so that you can make an informed decision for your data collection needs now and beyond.
Following is a quick overview of the top competitors and alternatives to Qualtrics we have compiled for you.
| Qualtrics Alternatives | Summary | Free Version | Free Trial | Pricing [Starts from*] |
|---|---|---|---|---|
| SurveySparrow | Sleek, easy-to-use, pocket-friendly | ✔ | ✔ | $19 per month |
| Medallia | Highly competent but pricey alternative | – | – | Available on request |
| QuestionPro | Powerful and intuitive, but user experience could be better | ✔ | ✔ | $99 per user per month |
| AskNicely | Awesome reporting capabilities, but not exactly intuitive | ✔ | – | Available on request |
| InMoment | Intuitive UI, but beginners may have to deal with a sophisticated learning curve | ✔ | – | Available on request |
| CustomerGauge | Highly customizable but not as intuitive as it should be | ✔ | – | Available on request |
| NICE Satmetrix | A Qualtrics competitor that’s truly intuitive but cannot deliver real-time data | – | – | Available on request |
| Forsta | Stable and robust survey tool, but with a dull interface. | – | – | Available on request |
| Alchemer | Good functionality but is needlessly expensive | ✔ | – | $55 per user per month |
| Google Forms | An intuitive and free alternative to Qualtircs, but lacks advanced features | ✔ | – | $12 per user per month |
Though there are a lot of tools available in the market that can be considered a worthy alternative or competitor, the following are some of the best ones we think you should consider.
Let’s discuss each in detail!
Best For: NPS®, CSAT, CES, Customer Feedback, Product Experience Surveys, and more.
Starting Price: $19 per month.
Summary: Sleek, easy-to-use, pocket-friendly.
SurveySparrow is a notable Qualtrics alternative with its engaging conversational interface, user-friendly design, and versatile distribution channels. Its rich analytics and competitive pricing make it a compelling choice for businesses seeking an interactive and cost-effective survey solution.
Be it NPS®, CSAT, or CES, the tool has everything for you and more. The tool stands out for its engaging conversation surveys, comprehensive omnichannel management platform, and advanced AI surveys. But that’s just scratching the surface. It boasts a wide array of additional features designed to benefit businesses.
SurveySparrow also provides a Forever Free plan with limited features and a 14-day free trial for testing the product.
With 10 plans ranging from Basic to Platform, SurveySparrow has options for different needs and budgets.
For Reputation Management –
G2 Rating: 4.4 (1900+ reviews)
“SurveySparrow was easy to use, inexpensive, and allowed logic to be used at the lowest level. I appreciated the number of people able to respond also for the entry level pricing. The support is excellent – every time I had a problem it was solved almost right away.” – SurveySparrow G2 Profile.
Starting Price: Contact for details.
Summary: Highly competent but pricey alternative.
Source: Medallia
Medallia is another experience management platform that emerges as a formidable Qualtrics alternative. One of the main reasons for this is because of their holistic view of the customer journey. It stands out through its real-time, actionable insights and is known for its scalability and seamless integration.
Unlike other Qualtrics competitors, Medallia doesn’t make its pricing transparent. They follow an EDR (Experience Data Record) concept in their pricing. For more details, consider contacting their team.
G2 Rating: 4.5 (100+ reviews)
“I love Medallia is very friendly and complete. You can integrat al your journey, and surveys in different stages. The customer support and users group is some ot the best things in Medallia..” – Medallia G2 Profile.
Suggested Read: 12 Best Medallia Competitors & Alternatives of 2024
Starting Price: $99 per user per month.
Summary: Powerful and intuitive, but user experience could be better.
QuestionPro is a comprehensive online survey software that’s been on the market for almost two decades now. It was primarily designed to help businesses with market research. It offers a range of features that cater to the evolving needs of businesses, which makes it a worthy alternative to Qualtrics.
They offer a free version of the tool with limited features and a 10-day free trial. The pricing plans start at $99 per user per month for 25K responses per year.
G2 Rating: 4.5 (900+ reviews)
“I like that there is live chat support, although sometimes it is difficult to access as my laptop blocks the chat. It is often easy to use, without having to get help, and there are many question types that are supported.” – QuestionPro G2 Profile.
Starting Price: Available upon request.
Summary: Awesome reporting capabilities, but not exactly intuitive.
This customer experience software helps companies understand and enhance their customer service. AskNicely offers tools to gather useful feedback from customers and use it to make positive changes in the company. It makes sure everyone in the team works towards the same customer service goals.
The tool offers neither a freemium plan nor a free trial. However, you can request a demo to understand how the tool works. The paid plans are threefold – Starter, Standard, and Advanced. The details of these pricing plans are available upon request.
G2 Rating: 4.7 (900+ reviews)
“This gives our customer another way to communicate with us and give constructive feedback. Our sales reps can’t argue with feedback that comes directly from the customer..” – AskNicely G2 Profile.
You can also check out our expert’s take on the top AskNicely alternatives.
Starting Price: Available upon request.
Summary: Intuitive UI, but beginners may have to deal with a sophisticated learning curve.
This Qualtrics competitor claims to be the leader in Experience Intelligence. InMoment features three clouds: customer experience, employee experience, and market experience. This allows customers to work effortlessly to deliver an extensive understanding of vital factors.
InMoment doesn’t offer a free version or a free trial. You can request for a Demo with their team. You can contact their team to get a personalized quote.
G2 Rating: 4.7 (700+ reviews)
“InMoment is an easy to use platform. Supportive staff when needed are very responsive. Account managers aren’t often able to make quick fixes for you, nor are you able to make changes (if you operate on the managed service model).” – InMoment G2 Profile.
A personalized walkthrough by our experts. No strings attached!
Starting Price: Available upon request.
Summary: Highly customizable but not as intuitive as it should be.
CustomerGauge is a cloud-based platform that focuses on delivering dedicated B2B customer experience and retention solutions. If you are looking for Qualtrics alternatives offering NPS® solutions to improve customer experience, you can bank on CustomerGauge.
✅ Pros of CustomerGauge
🚫 Cons of CustomerGauge
Customer Gauge also doesn’t offer any free plan or free trial period. A demo is available upon request. Connect with their team to get more details on their pricing.
G2 Rating: 4.7 (40+ reviews)
“How easy it is to use the available tools + how helpful is the team overall. It lacks of flexibility to freely use other metrics then NPS. Also, it’s somewhat cumbersome user management..” – CustomerGauge G2 Profile.
Starting Price: Available upon request
Summary: A Qualtrics competitor that’s truly intuitive but cannot deliver real-time data
Are you dead serious about measuring customer satisfaction? Then NICE is your best bet for a Qualtrics alternative. Their NPS® and CSAT surveys are much sought after.
It offers a complete CX management platform that harnesses customer insights to enhance customer satisfaction and loyalty. It also allows for the collection of omnichannel feedback at every touchpoint. As a result, it enables businesses to understand and improve their customer experience in real-time.
You can get personalized quotes upon request.
G2 Rating: 4.3 (1500+ reviews)
“It is the only CCaaS platform that offers everything in one. Everything working through one platform is powerful. It is easy to learn and use. The difficulty is in the design aspect.” – NICE G2 Profile.
Starting Price: Available upon request.
Summary: Stable and robust survey tool, but with a dull interface.
Forsta offers a comprehensive suite that spans customer experience (CX), market research, and employee experience (EX). It was born in 2021 when the industry leaders Confirmit, FocusVision, and Dapresy merged. It aims to empower businesses with the tools they need to gather, analyze, and act on human insights.
It is a stable and robust platform and is one of the finest alternatives to Qualtrics.
Request for a quotation.
G2 Rating: 4.2 (300+ reviews)
“Forsta have a well rounded range of products which help support your CX. We use Forsta for surveys and dashboards. The studio reports are great for showing and analysing. The support and training portal can be hard to use at times.” – Forsta G2 Profile.
Starting Price: $55 per user per month.
Summary: Good functionality but needlessly expensive.
Formerly SurveyGizmo, a survey tool, Alchemer now offers a complete customer-centric solution for businesses. It offers enterprise-level online survey tools to gather, analyze, and act upon customer feedback across various touchpoints.
This Qualtrics alternative is easy to set up, but the better features are available only to the ones who pay an arm and a leg (or close) for it.
💳 Alchemer Pricing
Pricing plans start at $55 per user per month.
As you can see, the price of the tool is high. So, if you are thinking of an effective alternative, try our take on the top alternatives to Alchemer.
G2 Rating: 4.4 (800+ reviews)
“The way the site is laid out is easy to understand and the way it allows you to add images and photos is simple to work out. But it lacks the full ability to personalise and customise the appearance of surveys.” – Alchemer G2 Profile.
Starting Price: $12 per user per month.
Summary: An intuitive and free alternative to Qualtircs, but lacks advanced features.
Google Forms is a straightforward and free tool that lets you create surveys, quizzes, and forms online. It’s perfect for gathering feedback, conducting research, or planning events. With Google Forms, you can make attractive, custom forms quickly, share them easily, and start collecting responses in no time.
Though the features are limited in comparison to Qualtrics, it can be considered a cost-effective alternative.
There’s a free forever plan for individual use. The paid plan is $12 per user per month.
There’s no G2 profile for Google Forms. So, we will be showing the Capterra ratings instead.
Capterra Rating: 4.7 (10,000+ reviews)
“I loved the fact that the features were easy to use and a great value for the money. The features were integrated easily into our daily routines.” – Google Forms Capterra Profile.
As discussed earlier, you have either tried Qualtrics and want to see if there’s a better alternative, or you are just browsing to learn more about the options available. But people are actually looking into alternatives to Qualtrics, and that’s mainly due to the following reasons.
Qualtrics pricing can be expensive for some users, significantly smaller businesses, or those on a limited budget. They may seek alternatives with more affordable pricing plans or free versions that offer essential features.
Some users find that other survey platforms offer a more intuitive and user-friendly interface. They may prefer alternatives that require less training and technical expertise to create and manage surveys effectively.
Different survey tools excel in various aspects. Users may opt for alternatives that better align with their specific needs, such as advanced analytics, customizable reporting, or specialized survey types like event feedback or employee engagement.
Integration involves a lot of logistics that take up the time, attention, and energy of managers and employees alike. During this telling phase, you – the customer – are no longer the center of everything they do. And it can be frustrating.
There is a high chance that the quality of their day-to-day services suffers thanks to all these distractions.
It is not unheard of to alter the existing terms and conditions of sale or support/maintenance once an M&A process has taken place. Furthermore, all the disrupting confusion can cause talented executives to leave for greener pastures.
Lack of continuity could mean that your favorite Account Manager found another calling, and his replacement is taking forever to learn the ropes. Certainly inconvenient, right?
Following are some other cons of Qualtrics we have found on the Trustradius platform.
Any good Qualtrics competitor can assure you a competitive edge if you decide to make that switch. This shouldn’t be an impulsive buy, so we’ve made the job easier for you by compiling the best of the Qualtrics alternatives, complete with the pros and cons of each.
You wouldn’t want to get out of the frying pan and into the raging fire now, huh?
Now that you have gone through the best Qualtrics competitors for 2024, here are the key features you should be looking for Qualtrics competitors.
When choosing a Qualtric alternative, it is essential to see if the tool offers features to achieve your business needs. For starters, you can see if the tools are offering the following three key features.
Yes! There are quite a number of alternatives to Qualtrics that are actually more cost-effective. You’ll find Qualtrics alternatives like SurveySparrow come at a fraction of the cost Qualtrics takes. A pleasant surprise, isn’t it?
As a survey platform, Qualtrics is notorious for its steep learning curve and how difficult it is to get the hang of. Many find the tool to be cumbersome and confusing. Most of the Qualtrics competitors score in this area where it sorely lacks.
At no cost should you compromise on the user experience. If you go ahead with the switch, opt for a superior experience. Why settle for the same when you can access better ones?
Now that you have a concrete idea of all the good Qualtrics alternatives, you know if to stay or switch. If you are uncertain about the direction of the merger, now may be the best time to choose a steadier tool with a better interface and an experience that you’ll love.
To conclude, as you can see, there are a lot of options available for you. So, while choosing, you’ll have to choose the tool that fits your business needs.
How can you do that?
Well, though most of the tools don’t offer much on their pricing, you can always avail of the free sign-ups or trails. Use this to understand the ins and outs of the tool. See how intuitive the tool is? Or you can check whether the features are as robust as they assure them to be.
You can start by testing SurveySparrow. The tool offers a free version, and you can avail of top-tier features for a 14-day trial period.
A personalized walkthrough by our experts. No strings attached!
To choose the ideal Qualtrics alternative, assess features, scalability, usability, and integration capabilities. It would be best to prioritize customization, security, pricing, support, and user reviews for a well-rounded decision.
Qualtrics does not offer a fully free version.
Though there are many options to discuss, one of the best alternatives to Qualtrics is SurveySparrow.
Disadvantages of using Qualtrics include the following.
Qualtrics’ competition includes SurveySparrow, Google Forms, Medallia, Microsoft Forms, and Alchemer. These platforms offer various features for survey creation, data analysis, and customer feedback management, catering to different needs and budgets.
Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
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