Best Of
15 Best Online Survey Tools, Platforms & Apps of 2024
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
21 min read
23 February 2026
Best Of
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
21 min read
23 February 2026
So, you’re looking for the best free online survey tools?
Sit back. Take that sip of your lemonade, and relax because your search ends here.
We will present the 15 best survey tools and apps of 2024 that help you fetch feedback from the target audience, identify what works and what doesn’t, and shed light on how to improve the overall experience.
From gathering customer and product feedback to conducting market research and employee engagement surveys, these free online survey makers can help you derive business insights.
Before we go into the details of each survey platform, here’s the list of tools for you for a quick go-through.
| Survey Tool | Free Plan | Conversational UI | In-App Feedback | Dedicated Mobile App | AI-Powered |
|---|---|---|---|---|---|
| SurveySparrow | ✔ | ✔ | ✔ | ✔ | ✔ |
| Typeform | ✔ | ✔ | – | – | ✔ |
| ProProfs | ✔ | ✔ | – | – | – |
| Jotform | ✔ | – | ✔ | ✔ | – |
| Microsoft Forms | – | ✔ | – | – | ✔ |
| HubSpot Service Hub | – | – | ✔ | ✔ | ✔ |
| Qualtrics | – | ✔ | ✔ | ✔ | ✔ |
| Google Forms | ✔ | – | – | – | – |
| Alchemer | – | ✔ | ✔ | ✔ | ✔ |
| QuestionPro | ✔ | ✔ | ✔ | ✔ | ✔ |
| Zoho Survey | ✔ | – | ✔ | ✔ | – |
| Shout | ✔ | – | – | – | – |
| SurveyLegend | ✔ | ✔ | – | – | – |
| SogoSurvey | ✔ | – | ✔ | ✔ | ✓ |
| SurveyPlanet | ✔ | – | – | – | – |
So, here are the best online survey creators to look for in 2024.
SurveySparrow is one of the best online survey tools available in the market. The tool redefines how you gather feedback and insights. The reason why it’s the best is its ability to turn boring surveys into engaging conversational ones.
Its UI is highly intuitive and easy to set up. And it offers a range of features, from sentiment analysis and workflow automation to AI. Since its inception in 2017, the tool has grown from a basic survey maker to a comprehensive survey platform.
One of the users on Gartner mentioned that using SurveySparrow has led to “measurable increase in the level of engagements and response rates for our surveys”.
The best way to understand the tool’s worth will be to use it. Ergo, here is a sample survey template that you can use for free.
Customer Satisfaction Survey
Use This TemplateSurveySparrow’s white-labeling feature helps you customize the surveys with your brand logo, colors, and font that blend with your brand guidelines.
SurveySparrow offers a free version, which you can use to get a basic understanding of the tool’s ease of use, UI, and features. The premium features can availed through a 14-day free trial.
SurveySparrow offers four modules with its pricing starting at $8 per month. For teams, the tool offers both quarterly and yearly plans, which none of the competitors are offering.
For more details regarding the pricing, visit the pricing page.
A personalized walkthrough by our experts. No strings attached!
Typeform is another online survey tool that lets users build sleek survey forms. It runs smoothly on all devices and has a unique interface showing only one question at a time. In addition, the Typeform editor enables you to drag and drop the form fields into your chosen spots.
This survey software doesn’t have a dedicated app for creating and editing surveys. However, they offer limited editing options in their mobile web version – Typeform LITE.
They offer a free plan with limited features, which you can use to get the lay of the tool. For the paid plans, they four different pricing tiers, with its basic plan starting at $ 25 per month.
Suggested Read: 10 Best Typeform Alternatives of 2024
ProProfs offers a suite of tools for businesses, an online survey maker is one among them. It helps brands and businesses create customized feedback surveys through pre-designed themes. In 2020, the tool acquired Qualaroo, which enhanced its prowess as an online survey tool.
It offers a free version, providing just 50 responses. The paid plan starts at $39.99 per month when billed monthly.
Suggested Read: Top 10 ProProfs Alternatives in 2024 — Better & Cheaper? Yes!
JotForm is one of the leading creative online form builder apps. It’s known for its intuitiveness and ease of use. With fairly decent analytics and integrations, JotForm combines powerful features in its online form.
But above all, what makes Jotform a great online survey tool is its extensive survey template library.
While it’s praised for its user-friendliness and functionality, some users desire more design flexibility and enhanced features in its free version. Its responsive customer support is also noted.
JotForm’s free Starter plan gives you access to 1 user account and 5 forms, 100 responses per month, and 100 fields per form. Their pricing starts with the bronze plan at $34 per month when billed annually.
Part of Microsoft 365, Microsoft Forms is one of the top amongst the online survey tools that helps you with feedback collection. Apart from online surveys, it supports polls and forms as well. They also offer an in-built AI feature and smart recommendations with online surveys.
There’s no free option for the tool. However, you can get a 30-day free trial. The tool is only available as part of Microsoft 365. So, you will need to buy the whole suite if you want to use the platform. The starting paid plan is £4.90 per user per month.
Though HubSpot is known for its CRM, it also offers other features as well. One such feature is HubSpot Service Hub. It offers a customer feedback tool using surveys, making this eligible to be an online survey tool.
HubSpot also provides a suite of free marketing tools, including a drag-and-drop form builder to create standalone, pop-up, embedded, and other online forms and surveys to collect customer feedback.
HubSpot’s form builder is free, with added functionalities in their premium plans. The starter plan is $18 per month.
Qualtrics is one of the most advanced survey platforms available in the market. With its advanced features and high cost (we found from G2), the tool is mostly useful for large-scale enterprises.
It offers around 100+ types of questions and 30+ graph types to export in real-time reports. They also provide some extra features to make the surveys more powerful. These include conditional questions, conjoint analysis, and custom question types (with APIs).
With Qualtrics’ free plan, you get access to 3 active surveys, 8 question types, 500 responses/survey, 30 questions per survey. For paid plans, you’ll need to contact and get a quote.
If you are in the look for a free online survey tool, then Google Forms would be the best choice. It lets you assemble surveys quickly and easily via their convenient drag-and-drop interface. The survey platform also provides you with real-time response information and charts.
The added bonus is that the collected data can be synced with other Google products.
Although the tool is free, it should be noted that the features it offers are very basic. It might be because of this they have come up with a new pricing tier aimed at businesses.
Though the tool is free for all Google users, it has recently added a paid plan for businesses looking to make the most of their survey platform. The pricing for this is $12 per user per month.
Formerly SurveyGizmo, Alchemer is a voice-of-customer tool that helps understand customer opinions. It has good automation capabilities and provides a range of features to help capture customer feedback.
It also offers a wide range of survey questions and filtering options to ensure proper questions are being asked. However, the pricing is rather steep, and the reporting needs some work. Despite this, Alchemer remains one of the best survey tools in the market.
It should be noted that some users on softwareadvice.com expressed their discomfort to the tool. Specifically its limited bilingual functionality, frequent changes leading to bugs or data loss, and a relatively high cost.
Alchemer offers a 7-day free trial. Their self-service survey plans start at $55 per user per month. This plan is suitable for simple polls and surveys for individuals.
For enterprise solutions, you’ll have to request a demo.
QuestionPro helps you create efficient surveys, polls, and quizzes within minutes. The shareable, robust analytical reports make it great for business enterprises. Apart from the basic features that all online survey tools have, here are some special features of QuestionPro.
QuestionPro’s free ‘Essentials’ plan offers 20+ survey templates, skip logic, a customizable ‘thank you’ page, raw data export, and 24/7 email support.
They also offer a 10-day trial with additional features. QuestionPro pricing starts at $99 per month. For their team and enterprise-level plans, contact them to get a quote.
Suggested Read: 10 Top QuestionPro Alternatives To Look For in 2024
Zoho Survey is an easy-to-use online survey software. It has a rich array of features and is a highly user-friendly tool. It works seamlessly as long as your needs are basic.
Apart from basic survey features, what sets Zoho Surveys apart is its seamless collaboration with all Zoho Suite products. Here’s a glimpse of what you can accomplish with this online survey tool.
Zoho Survey’s Free plan gives you access to 3 forms with unlimited reports, 500 submissions per month, 10 payments, and 200 MB of file storage.
The basic paid plan starts at $8/month.
Shout (formerly Kwik Surveys) is quick, no surprises there! It is a very user-friendly tool, and anyone can seamlessly create a survey with the least effort.
On another note, upgrades don’t come cheap with this survey maker, and the customization options aren’t many. Shout surveys are often labeled as boring because it is way too simple than is necessary.
Shout.com offers a 14-day free trial. Additionally, their pricing starts at $12.99/month.
SurveyLegend is known for making surveys that are much more pleasing to the eyes. What makes this online survey tool a client favorite is its simple learning curve and easy-to-use drag-and-drop interface, which allows them to build decent surveys in minutes.
They have a starter plan, which is free forever. Paid plans start at 15$ per month.
SoGoSurvey is a comprehensive experience management platform that offers an online survey tool. The tool is ideal for small and large enterprises, helping them manage and improve customer and employee experience. The tool is relatively easy to use and boasts of having the best support team in the industry.
Users highlight its user-friendly interface and diverse question types, making it one of the versatile survey tools for detailed feedback collection.
SogoSurvey offers a 10-day free trial, and its free plan gives you access to survey templates, multilingual surveys, and real-time reports. SoGoSurvey pricing starts at $25 per month.
SurveyPlanet is an easy-to-use, free online survey tool. It allows you to create and distribute surveys, collect responses, and analyze them. The tool offers unlimited questions and responses in its free version but offers limited features.
You can customize the surveys with different question types, themes, and branding.
As discussed earlier, it offers a free version with unlimited questions and responses. The pricing starts at $20 per month or $180 per year.
It really is a daunting task – selecting a tool that aligns with your business requirements. Considering this difficulty, we have made sure that the list considers great survey platforms. Here are the criteria we followed to shortlist the survey tools.
| Criteria | Description | Need for This Criteria |
|---|---|---|
| Simple Interface | A user-friendly interface for easy creation of online surveys. | To ensure ease of use for all users, regardless of their technical skills. |
| Multiple Question Types | A variety of question types (e.g., opinion scales, rankings, smiley ratings, heat maps, multiple choice) for comprehensive data. | To enable the collection of varied and nuanced feedback, enhancing the depth of insights gathered. |
| Customization Options | White-labeling capabilities for brand personalization. | To align the survey’s appearance with your brand, increasing recognition and trust among respondents. |
| Multiple Sharing Channels | Various options (email, SMS, social media, QR codes, WhatsApp) for broad distribution. | To maximize reach and participation by using the preferred communication channels of the target audience. |
| Data Security & Privacy | Compliance with data privacy regulations (GDPR, CCPA, HIPAA) for secure data handling. | To protect respondent privacy and ensure compliance with legal requirements, building trust in your data practices. |
| User-Friendly Dashboards | An intuitive dashboard with various charts and widgets for easy data analysis. | To simplify the process of analyzing data and deriving insights, making it accessible to users with any level of expertise. |
| Third Party Integrations | Seamless integration with CRMs, marketing platforms, etc., for efficient workflows. | To streamline data flow and enhance productivity by connecting survey tools with other software ecosystems. |
| Customer Reviews | Insights from G2, Capterra, Trustpilot on the tool’s reputation and support quality. | To gauge the tool’s reliability and customer satisfaction, ensuring you choose a well-supported platform. |
| Special Features | Unique offerings (offline surveys, ticket management, scalability, mobile access, pricing) tailored to specific needs. | To address specific operational or strategic needs, offering flexibility and scalability. |
| App Availability | Availability of an app version compatible with your OS (iOS, Android, web-based). | To ensure accessibility and convenience for users on various devices, enhancing response rates. |
| Free Trials | Availability of free trials to test the tool before finalizing. | To evaluate the tool’s functionality and fit with your needs without financial commitment. |
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Online surveys are the sensory perceptions that detect the pulse and the slightest wave of emotion in user satisfaction. The world is changing rapidly, and everything in it is too. This makes the needs and requirements of the customers more evolved and highly proficient.
When flooded with choices, most customers prefer quality over price.
1st Financial Training Services conducted a survey that showed that 96% of unhappy customers don’t complain. However, 91% of those will leave and never return. These numbers proclaim the criticality of knowing the pulse of your audience effectively.
Everyone is trying to be unique, and no one is unique anymore. It’s like the famous saying – “When everyone is super, no one really is”. Therefore, it’s getting tougher and tougher to stay in the customer’s mind.
So, be sure you are not just thinking about what the customer needs now… because there is a high chance that it has already fled the customer’s mind. Prepare and embrace technologies that are meant for tomorrow.
Choose the right online survey tool that works the best for you, and start rolling out online surveys now. Happy surveying!
A personalized walkthrough by our experts. No strings attached!
Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
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