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15 Best Medallia Competitors & Alternatives of 2024
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
17 min read
23 February 2026
Alternative
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
17 min read
23 February 2026
Medallia was one of the first tools to bring innovation and analytics to customer and employee feedback. Since then, it has come a long way and helped many businesses find relevant patterns in their survey data.
But they have glaring drawbacks that make looking at Medallia competitors necessary. We have 12 such competitors (or alternatives) for Medallia here that you should surely check out in 2024.
Time to begin, and on we go.
| Alternatives & Competitors | Pricing [Start at*] | Free Version | AI Survey | Conversational Survey |
|---|---|---|---|---|
| SurveySparrow | $19 per month | ✔ | ✔ | ✔ |
| Qualtrics | Available upon request | ❌ | ❌ | ✔ |
| HubSpot | $19 per month | ✔ | ❌ | ❌ |
| InMoment | Available upon request | ❌ | ❌ | ❌ |
| Forsta | Available upon request | ❌ | ❌ | ❌ |
| NICE | $71 per month | ❌ | ❌ | ❌ |
| QuestionPro | $99 per month | ✔ | ✔ | ✔ |
| Formstack | $50 per month | ❌ | ❌ | ❌ |
| Typeform | $25 per month | ✔ | ✔ | ❌ |
| Jotform | $39 per month | ✔ | ❌ | ✔ |
| Culture Amp | Available upon request | ❌ | ❌ | ❌ |
| Spidergap | Available upon request | ❌ | ❌ | ❌ |
| 123FormBuilder | $32 per month | ✔ | ✔ | ❌ |
| ProProfs | $19.95 per 100 responses per month | ✔ | ❌ | ❌ |
| WPForms | $199.90 per annum | ✔ | ❌ | ❌ |
Here are the 15 Medallia competitors that are surely going to be the right fit for your business needs.
SurveySparrow is one of the best online survey tools and a versatile CX platform. It empowers brands to grow through active engagement, smart insights & proactive actions based on customer feedback.
By helping brands improve their customer satisfaction and loyalty, SurveySparrow positions itself as an ideal competitor to Medallia. The tool also offers an efficient way to listen and act on customer voices, further solidifying its stance.
The tool is highly intuitive and cost-effective in comparison to Medallia. To give you a sneak peek into its UI, here’s what the dashboard would look like.
The powerful features of this survey software can form an entire article. But here’s the ultra-compact version that beats Medallia and most of its competitors by a mile. Here we go, then:
SurveySparrow offers a free version for those who want to do basic surveys and a 14-day trial for those who want to try out premium features.
The pricing starts from a meager $19 per month. Learn more on SurveySparrow pricing. Or You can try the tool for free!
A personalized walkthrough by our experts. No strings attached!
Qualtrics is a comprehensive Experience Management (XM) platform. With the range of features it offers, the tool serves as both a competitor and alternative to Medallia.
It can handle complex research projects, integrate with various data sources, and provide real-time insights. The tool is designed for organizations that want to understand and enhance the experience of their stakeholders.
However, its focus on enterprise solutions makes it expensive, which may not be suitable for small businesses and individual entrepreneurs just starting out. In a comparison between Medallia and Qualtrics, Qualtrics is the preferred option.
You can take a free trial that Qualtrics offers, but no free plan. And their prices are based on your requirements. So, variable prices.
Medallia is an experience management platform, and with the range of tools offered by HubSpot, it strives for the same. Therefore, it can be considered an ideal alternative to Medallia. From sales and customer service to marketing, it offers a comprehensive solution. As a result, it helps you attract, engage, and delight customers with ease.
The free version of the tool is very limited. Though the starting pricing is just $19 per month, as you scale, the pricing will increase dramatically.
The next on the list is InMoment, a cloud-based customer experience optimization platform. It’s a worthy Medallia alternative for businesses focused on improving customer satisfaction. The tool is designed for companies looking to deepen their understanding of customer experiences and foster meaningful connections.
They don’t provide pricing details on their website. But you can always contact their team and get personalized quotes.
Confirmit, FocusVision, and Dapresy combined in 2021 and are now Forsta. It offers CX, EX, and market research, positioning it as a strong Medallia competitor. It’s ideal for those needing a complete solution for customer journey insights and employee engagement.
The details of their pricing plan are available upon request.
NICE, a CX platform, is known for its cloud and on-premises enterprise software solutions. It excels in offering analytics, workforce optimization, and automation tools that enhance customer interactions and improve service delivery. As a Medallia alternative, it’s suitable for businesses aiming to elevate customer experiences.
You can sign up using your company email ID for a free trial. The basic plan starts at $71 per month.
QuestionsPro is a survey software offering a range of features and solutions. It’s this that makes it one of the best Medallia competitors. It offers solutions for almost all survey and research needs, along with a user-friendly website, informative articles, and videos to help you create surveys easily.
Plus, its focus on data security has garnered them rave reviews. Some of its other features are:
QuestionPro comes with a free forever plan, and the premium plan starts from $99 per month on annual billing.
A personalized walkthrough by our experts. No strings attached!
Formstack doesn’t just build forms but does a lot of invaluable work for its users. It quickly turns all text and images into beautifully designed forms that are easy to read. It can even do customer signatures through its online forms and documents.
You don’t have to write a single line of code for all this, making Formstack a fantastic Medallia competitor and alternative. But their pricing is higher than the majority of survey tools on this list. So, think it through before going for it. Other than that, we can’t think of any reason to not call Formstack one of the best Medallia competitors around.
This survey tool doesn’t offer any free plan, and the paid plans start at $50 per month when billed annually.
Typeform’s popularity comes from its user-friendly interface, clean design, and visually appealing templates. It’s a fantastic choice to create a lasting impression on your consumers with a well-designed survey.
For us, the flowchart feature in Typeform is a standout because it automatically updates as people proceed through your survey. It also shows if people are leaving the survey in between, which is always useful information to have.
Typeform comes with a free version and a free trial, while the premium plans start from $25 per month for annual billing.
Jotform is one of those Medallia alternatives that you can use to embed forms by copying and pasting a code snippet. And although Medallia offers more solutions and industry experience, there are lots of customization and integration options that Jotform has, but Medallia doesn’t. Let’s look at the features:
The free plan includes 5 forms and 100 submissions/month. After that, the premium plans start at $34 per month (billed annually).
CultureAmp is an excellent employee engagement and management tool that focuses on building a positive culture for its clients.
We liked its single-minded approach to empowering employees by helping companies deliver outstanding experiences. This same approach makes it a bit unique on this list, as other Medallia competitors are more of survey and performance management platforms, but CultureAmp solely focuses on employees.
The pricing depends on your requirements, and you need to speak to the CultureAmp team for that.
Spidergap specializes in 360-degree feedback assessments, offering a unique approach to employee development. They offer out-of-the-box templates to start collecting feedback, and options to fully customize questions for surveys. Though Spidergap is not a direct Medallia competitor, its 360-degree feedback assessment performs better than Medallia’s.
Organizations use Spidergap for their fantastic support and easy-to-manage processes that allow them to scale from 10 to 10,000+ participants in no time and with little effort. Your employees will love their engaging feedback reports that are easy to understand and fully actionable, resulting in both employee and organization growth.
They offer a brilliant free plan that has a lot of features. For the premium plans, you have to talk to the Spidergap team.
123FormBuilder is a fantastic option for creating bespoke and branded forms. It’s a great alternative if you wish to build some simple forms and don’t wanna pay for them. They do come with a paid plan, but a chunk of their good features are present in the free version, too.
It’s not the most user-friendly platform, to be honest. The interface requires time for better understanding, and that sometimes puts people off.
They offer a forever-free plan, and the paid one starts from $32 per month for annual billing.
One of the most multi-functional Medallia competitors around, ProProfs offers 100,000+ professionally created templates to pick from. Yes, 100,000+! Users can also create their own templates based on their requirements.
They offer question types like multiple-choice, rating scale, open-ended, and a checkbox for your surveys, along with a sophisticated analytics tool, which gives real-time insights into your collected data. You’ll see who filled out your form completely, what questions they answered, how many they skipped, and so on. Powerful, isn’t it?
With this Medallia competitor, you can build a variety of surveys, quizzes, polls, exams, and evaluations along with basic forms. From intelligent reporting and a customer-friendly interface to mobile responsive design, ProProfs Survey Maker has it all.
The paid plans start at $19.95 per 100 responses per month for annual billing. ProProfs also has a free plan and gives a free trial.
When it comes to determining which Medallia alternative or competitor is the best WordPress form builder, there is no competition. WPForms stands out tall! It is the alternative you need when you’re looking to make fancy forms and do much more with them. Some of its top features are:
WPForms truly is a multi-purpose form generator, but it functions only when WordPress is your content management system. If that’s not the case, you can go with SurveySparrow or any of the other 13 Medallia alternatives!
WPForms has no free trial, with the paid plan starting from $199.90 per annum.
Medallia is a customer and employee experience management tool with fantastic features. People like its variety of solutions and how Medallia delivers them. The main benefits are a convenient dashboard, in-depth insights into real-time data, and solutions for comprehensive analysis.
But there’s another side of the story, too. The number of clunky features far outweighs the useful ones in Medallia. And once you take the relatively higher costs of its solutions into account, the reasons to justify a lookout for Medallia competitors become clear.
The disadvantages of Medallia that make people look for better feedback & survey tools are:
Medallia is a fully featured software that allows users to harness the usefulness of customer and employee feedback in improving overall operations. But at what cost? Also, can you work around its drawbacks?
The silver lining is that you don’t need to! You have 15 fantastic Medallia competitors and alternatives to choose from. With the features that SurveySparrow has and its pocket-friendly plans, we’re sure it’d be the right fit for your business. So, give it a try. Make the correct choice. Ciao.
A personalized walkthrough by our experts. No strings attached!
Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
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