Best Of
50+ Market Research Questions To Ask Your Target Audience
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
16 min read
23 February 2026
Best Of
Article written by Kate Williams
Product Marketing Manager at SurveySparrow
16 min read
23 February 2026
Before we learn about market research questions, how about a coke?
Coca-Cola, from classic coke to their famous diet Coke, is a success. No doubt. But they’ve had their share of failures too.
One of these failures happened because of poor market research. Coca-Cola’s highly ambitious product, C2, which was half regular and half diet coke, tanked badly, as they didn’t ask the right questions to the right audience during market research.
According to the Coca-Cola market research surveys, Coca-Cola lost upwards of $50 million on C2, and we don’t want something similar happening to one of your products. That’s why we focus on market research questions that’ll get the right responses to scale your business to better heights. Here’s a snippet of what we’ll further discuss in this article.
Market research is the process of gaining your target customer’s insights about new products, competitors, preferences, or more. Marketing research is all about getting high-value information on things that could benefit a company and help them grow – and surveys are a great tool for this.
If you struggle with writing questions for your market research surveys, bookmark this blog. The better and more precise these market research questions are, the better the data and the better the decision you make with it.
Here we are now – the 50 most effective market research questions that deliver outstanding results when used in research surveys. We’ve split these questions into five categories so you can pick the right ones at the right time.
These marketing research questions can be open-ended, multiple-choice, or scale-based questions as per your data requirements.
A new product launch is where most market research happens. As exciting as it sounds, it can cause a massive failure if the new product ain’t what the target audience wants it to be.
To understand that, here are 10 market research survey questions you can ask:
Need a ready-to-launch examples of research questions? Here’s a survey created with SurveySparrow.
Unlock access to a range of free market research question templates by simply signing up today!
From audience panel services to 600+ survey templates, get all the tools you need to research a new market, launch a new product, or overhaul your current marketing strategy. Dive in with a free account.
When you’re about to enter a new business or market opportunity, it always works well too:
These are the ten market research questions examples for new business:
Let’s face it. Whatever your business is, there are competitors. Some are big, some are small, but competition is there, and when you’re keeping tabs on them by asking the right market research questions from your teams and customers, you stay ahead of the curve!
Here are ten good market research questions for competition analysis:
When you and your teams are working on a new product or service or want to bring changes to the existing ones, it’s always best to know your customer’s opinions about it because you want to deliver what they want and the changes that’ll take their satisfaction levels with your brand to the next level.
Check out these 10 market research questions for your customers:
If you thought market research and market research questions were only about new products, new business opportunities, insights from existing customers, and competitor analysis, think again!
Market research has always been about improving according to your customers, target audience, and employee insights. Your customer experience always needs review and timely improvements, and a market research survey backed with the right market research questions would help you big time here.
So, let’s look at ten such examples of market research questions that you can ask about your customer service:
Now that might be familiar with market research questions, why not design a survey seamlessly using our ready-to-use templates?
Register below with your email for free access
Here are ten tested tips to create a perfect market research survey that gets results. Make full use of it.To create the perfect market research survey:
While we were explaining market research and market research questions, we mentioned one of its biggest benefits too. The benefit that makes it absolutely important for any business is gunning for long-term and sustained growth.
Guessed it? Well, it’s the benefit of getting rich insights from your target audience. But that’s not the only benefit.
Yes, market research offers a lot more than you can think of. And it’s time we discuss them one by one.
When you get customer and target market feedback about a product or service, you see the difference between your and your customer’s opinions. Observing this difference allows you to bridge that down by aligning the new or existing product based on their wants.
So, when you use the right market research questions in your survey, you get to observe your company through the target audience’s lens, allowing you to better understand the business and its goals.
While conducting a market research survey, you often find or realize a new opportunity or avenue where the company can thrive. This realization comes when you analyze the collected survey data and see your target market’s interest in this new opportunity.
“The product has come out well. I want to use it, and I think the Genz’s would like it too.”
If the answer to one of your market research questions is something like this, you and your teams know they have a new customer segment to target. That’s a powerful benefit of conducting a well-planned market research survey that contains the right questions.
With market research or market research surveys, you don’t just get to know the insights and opinions of your target audience on a certain product, you also come to understand areas where it’s severely lacking and can cause a failure if not duly addressed.
Also, with a few well-crafted market research questions, you get to know the areas where your business is lacking. And if you’re working on those, the chances of your business going under are reduced massively.
By using the right market research questions in your surveys, you understand where and how your customers and target group want your teams to market a product.
Give your survey respondents the freedom to express themselves, and you’ll get gold out of your market research. Believe us on that!
While conducting market research, you can’t forget about your competitors. As a leader, you need to stay on top of proceedings regarding your competitors and their products. Your teams need to have answers to questions like what new are they bringing, what’s their new campaign like, what are they focusing on at the moment, and many more.
What better way to do that than to ask these subtly by including the right market research questions? And trust us, you’ll get massive information about your competition with these surveys, allowing you to pivot and do better.
Scanning the internet for new trends is an absolute time-consuming process. You can replace that with market research and market research surveys to stay updated and well-informed on what new your customers want. Analyzing new trends can be done successfully with digital marketing training. The process of obtaining information becomes effective.
If not anything, it’ll save your teams a lot of time, which they can use for other important tasks.
To sum all the benefits we’ve mentioned, you’ll be able to predict the future of your products, services, and even your business after knowing your customer’s insights and opinions on it. That’ll give you the chance and the freedom to bring the right changes at the right time. Ain’t that impressive?
You now know the twenty-five top market research questions to include. But how can you add these questions to a market research survey and send it? What are the different tools you could use for it?
If you have these questions, with no further ado, get your answers here.
There can be nothing better than using survey softwares to conduct market research surveys. Period. But why? Well, survey software is the best way to gather reliable information quickly from your customers and employees about your existing or new products. These surveys would give clarity about your potential and target customers, buyer persona, and the solid feedback you’ll receive will help you strategize and do better eventually.
If you’re looking to use survey software for your research surveys, look no further than SurveySparrow. This Typeform alternative allows you to create engaging forms and surveys with no hassle. These surveys are conversational, easy-to-use, and completely secure. More importantly, it offers features like likert scale questions, interactive dashboards, customization, embedded surveys, recurring surveys, and so much more. And you can use all these features in the 14-Day free trial itself.
Our friendly suggestion: Don’t miss out on this!
Chatbots are the future of market research, no doubt on that. As per a study, by 2024, the global market for chatbots is projected to be over $994 million. That’s some number! Thousands of brands are implementing or have implemented chatbots in their everyday business task. From doing market research to tracking and answering customer’s queries, chatbots are everywhere.
Do you know what’s the best thing about a chatbot? It’s that it makes a customer’s or employee’s journey more enjoyable, as the conversations are natural and human-like. In addition, a chatbot will always ask a follow-up question to your customers just like a human mostly does. And this helps in market research. How? By making sure you and your teams are always up to date about what your customers want and what their expectations are from your products, services, and support.
SurveySparrow’s no-code Feedbot is made to gather insightful market data with no programming knowledge. Deloitte Digital, a San Francisco-based marketing, and advertising company de-cluttered their data collection process using SurveySparrow’s Feedbot. The company was facing challenges while collecting market data with the paper questionnaire format. However, the chat-like experience and interactive UI of Feedbot helped them gather 804 survey responses out of 1200 surveyed people. That’s a 67% completion rate. Market research conducted most profitably, isn’t it?
You can spend all your dollars on your customers to make them stay, but without your employees’ efforts, it just won’t happen. When we talk about market research, the first thing that comes in our mind is the customers. We want to conduct market research to gain knowledge about customer preferences, insights, and opinions. But, what about employee research to find their satisfaction levels?
In recent times, employee satisfaction and experience have both become popular and crucial topics. Because, no matter the industry, people like to do business with people. And satisfied employees are the most real, and simple people to attract customers and keep them engaged.
That’s why it’s important to use a 360-degree feedback tool like SurveySparrow’s 360-degree feedback solution. With this, you can conduct an employee assessment (research) to increase their satisfaction levels and drive growth. Trust us, you need to conduct such assessments, especially in this new normal.
There you have it, then. You now know the benefits of market research, twenty-five different questions to include in the market research survey, tools to conduct these surveys, and as a bonus, highly effective tips to create the perfect market research survey.
The only thing that’s left now is for you to use these questions and start conducting market research surveys. SurveySparrow and its marketing experience solution can make this process a lot easier, effective, and the least time-consuming for you and your teams. So, check it out, and we’re just this click away if you need help. Waiting to hear from you. Au revoir!
Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
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