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How to Make a Personality Quiz: A Step-By-Step Guide
Article written by Pragadeesh Natarajan
pragadeesh
9 min read
23 February 2026
Best Of
Article written by Pragadeesh Natarajan
pragadeesh
9 min read
23 February 2026
Wondering how to make a personality quiz? Personality quizzes are an effective, non-invasive way to turn website visitors into leads and sales.
You can create your personality quiz from scratch or use a template. Most quiz makers give you the ability to make personality quizzes.
But in this article, we’ll see how you can use SurveySparrow to create an interactive personality quiz that gets you the highest completion rates in only three simple steps.
Oh, and, I have added a free template if you want to try it out.
Here’s everything we’ll cover in this article, feel free to jump around:
A personality quiz is a series of questions (preferably multiple-choice) that lets you learn something about yourself. It helps you measure an individual’s preferences and characteristics in a specific context.
It’s the most popular type of quiz on the internet. 77% of all Playbuzz quizzes shared 100,000 times or more are personality quizzes.
So why are personality quizzes so popular?
First, personality quizzes combine your eagerness for instant gratification with your innate inquisitive nature. Second, they allow you to explore yourself or your personality.
After all, who doesn’t want to find out who they are as an individual?
It’s a great way to learn more about yourself and gain self-awareness. Also, it’s a fun way to reveal your respondent’s deep desires and personality.
It’s a modern adaptation of the personality tests you’ve seen in old magazines.
Here’s a free template you can try out! (Feel free to customize it the way you like!)
Personality Quiz Template
Use This TemplateA typical personality quiz consists of a series of mostly close-ended questions and a few open-ended questions.
Personality quizzes are part of medical diagnosis, market research, HR management, etc. A psychometric test is one typical example of a personality quiz wherein potential candidates are matched to different roles in a company.
Providing your customers with a personalized content experience can help you build a strong bond of trust with them. You need to build this trust to drive new leads and make sales.
Here are some reasons why you should make personality quizzes:
By asking relevant questions, you can better understand your customers. You could unlock deeper insights into their needs and preferences and target a specific customer segment in your target market.
Personality quizzes give personalized results. This builds trust, which is essential if you want them to buy from you, not your competitors. 72% of people are frustrated with generic marketing, so creating personalized content makes sense.
Personality quizzes are a great way to gain new leads and grow your email newsletter quickly. You can use a survey tool to embed your personality quizzes on your website.
Sharing your fun personality quizzes on different social media channels can bring new traffic and links to your website.
Here are some solid statistics on personality quizzes:
Create a personality quiz with a premade personality quiz template! Simply swap the questions with your own and customize your quiz to match your own brand. Collect 100 free responses per month!
A personalized walkthrough by our experts. No strings attached!
Here are the steps for creating a personality quiz using SurveySparrow:
Use our Personality Questionnaire template (attached above) to create your personality quiz. Although you can start from scratch, we’d advise using a template if this is your first time creating a quiz or survey. Click the Use This Template button to get started.
Oh, hey, if you want to make your own quiz from scratch, just click on the (+) New Survey. Don’t worry, you won’t get lost there. The drag-and-drop builder is extremely user-friendly.
Replace the template questions and answers with your own. Quickly add pictures, GIFs, videos, emojis, and icons. Adjust the colors, fonts, and more to fit your brand perfectly.
Share it via a web link, QR code, SMS, or Email. You can also share it on popular social media platforms from within the app or embed it on your website.
To help you ask the right questions to reveal your ideal audience’s personality, we’ve curated 20 sample questions you can ask in your personality quiz.
Here are some best practices and tips you can follow to create engaging personality quizzes:
Understand who you’re targeting with your personality quizzes and all the outcomes they’d expect. The more relevant your questions are to a specific audience, the more the quality of the responses you receive. Avoid leading questions and questions with double negatives.
Think about the kind of data you want to collect and provide appropriate fields to enter that kind of data. You don’t want to provide them with a normal text field if you want them to enter numerical data.
Before you ask them to take the quiz or collect any information from them, you need to mention your intent behind it explicitly. You can also provide them with additional information on how their data will or will not be shared with third parties. You can also allow them to opt out of sharing their data.
You can add photos, icons, GIFs, and videos to your personality quizzes to make things engaging and entertaining. A survey tool such as SurveySparrow allows you to drag and drop visual elements onto your surveys easily.
See if you could optimize your quiz for search. Check if there are any long-tail keywords that you can optimize it for. Come up with irresistible, SEO-friendly titles that people want to click on! When you share it on social media platforms, include an eye-catching image.
Your quiz needs to be shareable if you want it to go viral. Add the share buttons near where you’ve embedded your quiz on your website. Add a little note asking them to share the quiz at the end of the quiz on the results page or near the share buttons that you’ve placed near your quiz.
Shorter personality quizzes receive higher completion rates. If you want most of your quiz takers to complete your quiz, keep it short. Include six to eight questions, and don’t give more than five answer options per question. Use one or two-word answers.
How do you come up with outcomes people would want to share? Keep the number of outcomes between 6 and 9. Also, there should be many possible outcomes which need to be distinct. Also, after you tell them the outcome, add a positive message. You can create an engaging story around that outcome.
Crafting interactive content, such as personality quizzes, can help you build brand loyalty and get more leads for your business.
SurveySparrow provides you with everything you need to create your very own personality quiz that matches your brand. You’ll have a ton of fun creating a personality quiz using SurveySparrow.
If you want to boost your quiz responses and create pleasant experiences, take the conversational way and try SurveySparrow today!
Do you have any questions about creating a personality quiz? Got tips for crafting entertaining personality quizzes? Let us know in the comment section below.
Looking for a quiz maker that makes it easy and practical to conduct interactive and conversational quizzes? Wondering whether SurveySparrow is the right fit for creating and sharing your quizzes? Reach out to us for a free, personalized demo!
Thousands of brands trust SurveySparrow to turn feedback into growth. Try it free today!
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