11 Best NPS Tools, Surveys and Platforms in 2024

It’s no secret that word of mouth is THE best marketing strategy out there. And the best way to understand whether your customers promote your brand with others is by identifying the NPS score.

The higher the NPS score, the higher the chances your customers are spreading the word about your brand.

Now, if you want to learn more about NPS and what a good NPS score is, then we suggest you read our comprehensive guide on what NPS is.

Now, to calculate your NPS score, you need a robust NPS tool – which is the reason why you are here.

So, to help you with the selection process, we have compiled a list of 11 top NPS tools. At the end of the blog, you will be knowledgeable of each tool’s features, pros, cons and more, and will be able to make an informed decision on the tool you want for your business.

A Quick Overview of the Best NPS Tools

Check the following table to get a quick overview of the NPS tools we have listed in the blog.

NPS Tools	Free Version	Best For	Starting Price [Billed Annually]
SurveySparrow	Available	Omnichannel NPS Feedback Collection	$19/month
Qualtrics XM	Not available	Advanced Analytics & Predictive Insights	Contact for pricing
HubSpot Service Hub	Available	CRM Integration and Marketing Automation	NPS features available in higher-tier plans
Typeform	Available	Customizable and Engaging Surveys	$35/month
ProProfs Survey Maker	Available	Simplicity and Ease of Use	$39.99/month
AskNicely	Contact for demo	Actionable Real-Time Feedback	Contact for pricing
Survicate	Available	Website and In-App Feedback	$89/month
Retently	Not available	Automated NPS Surveys	$25/month
Delighted	Available	Ease of Use and Quick Setup	$17/month after free trial
Nicereply	14-day trial	Integrating with Customer Service Platforms	$59/month
Zonka Feedback	Available	Multi-Channel Feedback Collection	$49/month

11 Best NPS Tools in 2024

The following is a comparison of some of the top NPS tools in the market.

#1. SurveySparrow

• Free Version: Available
• Best For: Omnichannel NPS Feedback Collection
• Starting Price: $19 per month
• Top Integrations: Salesforce, Freshdesk, HubSpot, Zendesk, MailChimp, Zapier & more

SurveySparrow, a comprehensive survey tool, is one of the best NPS tools you should consider in 2024. Its comprehensive and user-friendly approach to NPS survey management makes it more desirable. Its conversational interface and easy-to-use NPS survey tool let you turn surveys into conversations.

Also, the created surveys can be shared across multiple channels, including QR codes and WhatsApp surveys. Though it has a range of features, its ability to automatically close the feedback loop stands out here. This is done through personalized workflows.

As a result, it helps you gather actionable feedback and enhance your customer satisfaction and loyalty.

As you can see above, with its comprehensive visualization and analysis options, you can glean valuable information for better business decisions. When comparing the features available in SurveySparrow with other competitor tools, the former comes out on top thanks to its sheer number of features.

Notable Features of SurveySparrow

• It allows omnichannel feedback collection. This includes web links, emails, SMS, WhatsApp, QR codes, and more.
• The reputation management features enable you to keep track of your customer perception across channels.
• The AI-powered surveys facilitate survey creation faster and better.
• Apart from NPS surveys, it also offers other tools for CSAT, CES, VoC, and so on. You can automate workflows with its robust integration capabilities.
• It consolidates all customer data in one dashboard and visualizes it for easy understanding.
• Scheduled NPS surveys, scheduled CSAT surveys
• Employee Net Promoter Score Surveys (ENPS Surveys)
• Preview functionality, dynamic lists
• Contact management, audience management, and segmentation
• It includes skip logic, conditional logic, question piping and branching, and more.

Pros	Cons
User-friendly interface	The CSS customization may require developer help
Affordable plans
Good for capturing visual feedback with multimedia questions
Supports multilingual surveys
Has AI-powered surveys
White-label surveys

#2. Qualtrics XM

• Free Version: Not available. Contact for a demo
• Best Known For: Advanced Analytics & Predictive Insights
• Starting Price: Contact for pricing details
• Top Integrations: Salesforce, Tableau, Adobe Analytics, Slack, Microsoft Dynamics

Qualtrics is a premium NPS tool, suitable for businesses looking for advanced analytics and deeper customer data. It uses AI to analyze customer feedback to find trends, patterns, and areas for improvement. Users can deploy NPS surveys across various channels and gather intricate feedback.

Notable Features of Qualtrics

• Its multi-channel survey distribution enables customer engagement through a variety of platforms. This includes websites, emails, SMS, and chatbots.
• The predict IQ feature leverages both operational and experiential data to anticipate customer behaviors.
• Role-based dashboards are designed to customize the flow of information based on team roles.
• Powerful integration merges NPS feedback with in-depth research for a holistic understanding of insights.

Pros	Cons
Powerful features	Expensive
Robust data analysis tools	Complex interface with a steeper learning curve
Extensive customization options	Overkill for simple feedback needs

Suggested Read: Top 10 Qualtrics Alternatives

#3. HubSpot Service Hub

• Free Version: Available
• Best Known For: CRM Integration and Marketing Automation
• Starting Price: NPS features available in higher-tier plans
• Top Integrations: Salesforce, Zapier, Slack, WordPress, Shopify

Yes, HubSpot is a widely known CRM software. But, as it happens, its service hub houses a powerful NPS tool – namely “HubSpot NPS tool”. It allows businesses to gather NPS feedback, integrate customer data across the sales funnel, and more. This tool will be ideal for those who are already using HubSpot CRM and are looking to integrate NPS feedback into their strategy.

Notable Features of HubSpot

• Integrated customer feedback tools enable the collection of NPS, CSAT, and customer effort scores for comprehensive feedback.
• Automated follow-up workflows effectively engage both detractors and promoters for improved relationships.
• Its dashboard offers a visual representation of NPS trends and insights for better analysis.

Pros	Cons
Free for HubSpot CRM users	Limited features compared to dedicated NPS platforms
Tracks NPS score over time	Requires existing HubSpot subscription
Integrates with other HubSpot tools

#4. Typeform

• Free Version: Available
• Best Know For: Customizable and Engaging Surveys
• Starting Price: $35/month
• Top Integrations: Google Sheets, Slack, Mailchimp, Airtable

Typeform elevates NPS survey platforms with their uniquely customizable and engaging survey designs. Just like SurveySparrow, it’s known for creating surveys that feel like conversations. Therefore, it helps businesses collect feedback in a more personal and interactive manner. If you are looking to improve your user experience, try Typeform.

Notable Features of Typeform

• The forms are highly customizable and can be tailored to your needs.
• The conversational surveys make the NPS surveys more interactive and engaging.
• It allows rich media integration, including images, videos, and GIFs in surveys.
• Typeform’s analytics help you understand your NPS score with in-depth analysis.

Pros	Cons
Engaging and visually appealing surveys	Limited functionality for complex surveys
Conversational format improves completion rates	May not be ideal for highly structured data collection

Suggested Read: 10 Best Typeform Alternatives of 2024

#5. ProProfs Survey Maker

• Free Version: Available
• Best Known For: Simplicity and Ease of Use
• Starting Price: $39.99 per month
• Top Integrations: Salesforce, Mailchimp, Freshdesk, Zendesk

ProProfs Survey Maker, part of ProProfs suite of tools, is renowned for its simplicity and ease of use. The tool provides a range of features and pre-designed templates to facilitate NPS survey creation. As a result, this tool can also be considered one of the best NPS survey tools.

Notable Features of ProProfs Survey Maker

• It offers a wide range of templates that speed up the survey creation process.
• The integration is easy, improving the management of customer data.
• The advanced reporting feature offers insights through visual feedback analysis.
• Its customization options ensure surveys match your brand’s identity.

Pros	Cons
Free plan available	Limited features for complex surveys
Good for basic surveys and quizzes	Free plan has branding limitations
Offers branching logic	May not be suitable for professional use

#6. AskNicely

• Free Version: Contact for a demo
• Best Known For: Actionable Real-Time Feedback
• Starting Price: Contact for pricing details
• Top Integrations: Salesforce, Slack, Zapier, Intercom

With a focus on actionable real-time feedback, AksNicely positions itself as one of the best NPS tools in the market. AskNicely is also a renowned VoC tool and is beneficial for service-oriented businesses. You can automate the feedback collection process and engage with the customers based on their responses.

Notable Features of AskNicely

• Its daily automated feedback requests guarantee a continuous influx of valuable insights.
• The real-time response tracking allows for immediate action based on customer feedback.
• Its frontline team engagement feature encourages direct improvement efforts at the service level.
• It facilitates effective tracking of both performance and NPS scores with customizable dashboards.
• Set the tool to automatically survey a set of customers in your CRM each month.

Pros	Cons
Focuses on customer satisfaction (CSAT) and Net Promoter Score (NPS)	Primarily email-based feedback
Automates follow-up emails	Limited question types compared to full-fledged survey tools
Integrates with CRMs

#7. Survicate

• Free Version: Available
• Best Known For: Website and In-App Feedback
• Starting Price: $89/month
• Top Integrations: HubSpot, Intercom, Slack, Mailchimp

Survicate excels in collecting website and in-app feedback, making it one of the best NPS tools. It is ideal for businesses seeking to optimize their website or app experience based on direct user feedback. The surveys are designed to effectively gather meaningful insights from users in real-time.

Notable Features of Survicate

• With its targeted survey triggers, you can engage with users at the right moment.
• The customizable widgets help you match the surveys to your brand’s feel and look.
• It provides rich insights, diving deep into user feedback and behavior.
• Its integration capabilities ensure a unified view of customer insights.

Pros	Cons
Affordable	Lacks advanced features for complex surveys and data analysis
Good for gathering feedback on specific touchpoints	May not be scalable for large projects
Offers white-labeling

#8. Retently (Formerly – Promoter.io)

• Free Version: Not available
• Best Known For: Automated NPS Surveys
• Starting Price: $25 per month
• Top Integrations: Salesforce, HubSpot, Slack, Zapier

Retently, formerly promotor.io, is an NPS survey platform that automates the NPS feedback process. It effortlessly enables businesses to gauge customer satisfaction and loyalty over time. With the ability to reach out to customers via different channels, the tool can collect feedback from each touchpoint.

Notable Features of Retently

• You can easily automate follow-up questions based on responses and deliver personalized experiences.
• It allows for A/B testing of customer engagement variations to identify the ways that ensure a greater response rate.
• The integration capabilities consolidate customer data, making it easy to drive personalized experiences.
• With this tool, you can benchmark and compare the NPS results of your business with industry standards.

Pros	Cons
Focuses on customer retention	Primarily email-based feedback
Automates NPS surveys	Limited survey customization options
Offers churn prediction and customer segmentation

#9. Delighted

• Free Version: Available with limitations
• Best Known For: Ease of Use and Quick Setup
• Starting Price: Starts at $17 per month after free trial
• Top Integrations: Slack, Salesforce, Zapier, Shopify

Delighted is renowned for its user-friendly interface and rapid setup option. It’s a leading net promoter score tool for businesses eager to launch their NPS surveys without extensive preparation. It offers various survey types beyond NPS, including CSAT and CES, making it a versatile tool for understanding all facets of customer experience.

Notable Features of Delighted

• Ability to respond to surveys on the email itself instead of having to use an external link
• The tool quickly collects feedback across multiple channels.
• It engages with respondents post-survey.
• It also allows for tracking customer satisfaction over time.
• Ability to see specific responses from customers
• Support for customers is available in over 37 different languages

Pros	Cons
Easy-to-use for sending CSAT and NPS surveys	Limited customization options
Tracks sentiment over time	Pricing scales with survey volume
Integrates with popular tools	May not be ideal for extensive data analysis

#10. Nicereply

• Free Version: No, but offers a 14-day free trial
• Best Known For: Integrating with Customer Service Platforms
• Starting Price: Starts at $59/month for the basic plan
• Top Integrations: Zendesk, Help Scout, Freshdesk, Salesforce, Outlook

Nicereply is one of the popular choices when measuring customer experience. That’s because they deal exclusively with customer satisfaction surveys that include CSAT, Customer Effort Score, and NPS. The platform boasts an impressive clientele like Microsoft, Lenovo, and Buffer – making it a one of the top NPS tools.

Notable Features of Nicereply

• You can tailor survey questions and designs to fit your brand.
• The real-time reporting feature provides instant insights to act on customer feedback.
• Intuitive UI dashboard that visualizes all critical customer data in one place.
• It also includes data range features.

Pros	Cons
Integrates with email and live chat	Limited survey customization options
Automates CSAT and NPS surveys	More focused on post-interaction feedback
Personalizes communication based on responses

#11. Zonka Feedback

• Free Version: Available
• Best Known For: Multi-Channel Feedback Collection
• Starting Price: $49/month
• Top Integrations: Salesforce, Slack, Zapier, Mailchimp

Zonka Feedback, though last on this list, is another NPS tool to consider. You can gather complete feedback from your customers by using this tool.

It allows businesses to create surveys with ease. There are plenty of templates available that you can customize according to your needs. Zonka Feedback also allows for multiple survey-sharing options such as email, web, SMS, kiosk, and offline ways.

You can also create customized survey links and share them with your customers on the go. There are a lot of integrations available to help you set up the surveys seamlessly. For example, you can instantly use Slack integration and get notifications to the right people. 

Notable Features of Zonka Feedback

• Set up your surveys in less than five minutes. Needs no technical know-how.
• You can easily manage feedback, collaborate with the team, and take action to close feedback.
• It has a feedback app that seamlessly works on both iOS and Android devices.
• Embed questions in surveys so customers can respond directly within the email.
• Get real-time SMS and email Alerts for new and low feedback.

Pros	Cons
Simple and quick feedback surveys	Limited features for in-depth feedback or complex question types
Anonymous feedback option	May not be suitable for detailed analysis
Good for pulse surveys

How to Choose The Right NPS Tool? Questions To Ask

With so many tools to choose from, it might be hard for you to shortlist the NPS tools. One way is to make use of each tool’s free versions and trials. But in most cases, the features provided can be limited.

So, to facilitate this process, our experts have come up with some questions you can ask. The answers to these would give you a clear idea of whether the tool is for you or not.

NOTE: These notes are to be asked of the support or sales team of a tool.

To Understand Integration and Compatibility

1. How easily does the tool integrate with our existing CRM, customer service platforms, and other tools?
2. Is the integration process straightforward, or does it require custom development work?

For Customization and Flexibility

3. Can we customize the survey in terms of design, questions, and branding to maintain consistency with our company’s identity?
4. Does the tool offer flexibility in terms of survey distribution methods (e.g., email, SMS, website)?

Understanding Data Analysis and Reporting

5. What type of analytics and reporting features does the tool provide?
6. Can we track trends over time? Does it offer real-time analytics and the ability to segment data for deeper insights?

How Actionable Are the Insights

7. How does the tool help in deriving actionable insights from the NPS data?
8. Are there features to help identify areas for improvement based on customer feedback?

For Automation and Efficiency

9. What level of automation does the tool offer for sending surveys and following up with respondents?
10. Can the tool automate the process of categorizing responses into Promoters, Passives, and Detractors?

Scalability of the Tool

11. Can the tool scale with our business as we grow in terms of customer base and data volume?
12. Are there any limitations on the number of surveys or responses that can be managed?

Compliance and Security of the Tool

13. How does the tool ensure the security and privacy of our data?
14. Is it compliant with regulations like GDPR? What measures are in place to protect respondent anonymity and data integrity?

To Understand Customer Support and Training

15. What level of customer support is provided? Is there access to a dedicated account manager?
16. Are there training resources or onboarding sessions available to help us get the most out of the tool?

Pricing and Value of the Tool

17. What is the pricing structure? Is it based on the number of surveys, responses, users, or another metric?
18. Are there any hidden costs, such as additional charges for integration, support, or advanced features?

About the User Experience

19. How user-friendly is the tool for both survey creators and respondents?
20. Are there any limitations on the devices or browsers on which the survey can be accessed?

The answers the support team or the sales team gives to these questions will definitely help you narrow down the NPS tool you need.

Follow the contact link and start by asking SurveySparrow’s team. Ensure that you record the answers so that you can compare the answers with other NPS tools.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.