Top 8 AI Survey Tools to Enhance Customer Experience

Simply put, an AI survey tool is the next-level version of your online survey tool. It uses artificial intelligence to improve the feedback process at every stage – from creating a survey form to analyzing the data.

But, why use them? Well, the benefits of AI in surveys include smarter survey creation, automated analysis, and the ability to quickly get insights from piles of data. Who doesn’t want that?

Overall, AI survey tools offer a more powerful (and time-saving) way for businesses and researchers to research their audience. In this blog, we will look at the top 7 AI survey tools for customer experience.

7 Best AI Survey Tools of 2024

1. SurveySparrow – for conversational AI surveys

First, let’s start with SurveySparrow. SurveySparrow’s known for its ease of use and chat-like surveys. Plus, its Wings AI is natively built into the platform. So you can use it for more than just creating surveys. Like, for example, responding to feedback.

From online reviews to social media comments, SurveySparrow’s AI makes it a versatile tool for all kinds of feedback.

Key features that enhance CX:

• Intelligent survey creation: Build personalized surveys effortlessly using the AI-powered survey builder.
• Integrations with popular CRM and marketing tools like HubSpot and Mailchimp.
• Multilingual surveys in 130+ languages
• Offline surveysfor collecting feedback even without an internet connection.
• Mobile-responsivefor better accessibility.
• 20+ question typesandbranching logicfor dynamic surveys.
• 1000+pre-designed survey templates 
• Text analysis to extract key themes from open feedback.
• Sentiment analysis for understanding the emotion behind the feedback.

Pricing: Forever Free plan available with basic features. Paid plans start at $19 per month.

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2. Delighted by Qualtrics – for advanced predictive analytics

Delighted by Qualtrics is a strong contender among AI survey tools. It combines the strengths of Delighted’s user-friendly survey platform with Qualtrics’ powerful enterprise-grade AI features.

With automated insights, curated email digests, optimized survey flows, and advanced response filtering, Delighted AI excels at feedback management.

Key features that enhance CX:

• Automated Insights: Identify trends instantly for decision-making.
• Question Recommendation: Get relevant follow-up questions based on initial responses
• Email Digest: Receive curated feedback summaries for easy progress tracking.
• Survey Optimization: Prevent over-surveying and maintain high response rates.
• Response Filtering: Detect and eliminate bot responses, ensuring data accuracy.
• Web-Based Adaptive Sampling: Optimize feedback collection based on usage patterns.

Pricing: Offers a free plan. Contact the team for a quote.

3. Fillout – for no-code surveys

Fillout is a no-code form builder that makes survey creation super-easy for beginners. Fillout’s AI survey tool offers advanced features like smart questionnaires, text analysis, and predictive analytics.

Moreover, it has a clean, effortless UI that improves the overall survey experience and data quality. Depending on your chosen plan, Fillout offers the following AI functionalities:

Key features that enhance CX:

• AI Form Generation: Write a prompt, or a set of questions to get a draft survey.
• Question Recommendation: Get question suggestions based on your topic, and the type of data you’re trying to collect.
• Automatic Sentiment Analysis: Analyze the text responses and instantly break down user sentiment.
• Data Cleaning-Up: Find and correct inconsistencies or missing information.
• Advanced Analytics: Identify trends and patterns in your data. Generate automated reports with key takeaways.

Pricing: Offers a free plan. Paid plans start at $15/month.

4. Typeform – for intuitive survey creation

Typeform’s AI-powered features make form creation effortless and efficient. By drawing on extensive experience and best practices, Typeform’s AI enhances your questions, ensuring better responses.

In addition, it speeds up branded form creation by analyzing your website, saving time and effort. Additionally, the AI also suggests questions suited to your survey goals.

Key features that enhance CX:

• Question Improvements: Perfect your questions in real-time with AI insights, improving response quality and engagement.
• Branded Forms: Automatically create branded forms by analyzing your website.
• Form Design: AI suggestions for questions to speed up form creation.

Pricing: A free plan is available. Paid plan starts at $25/month.

5. Yay! Forms – for user journey optimization

Yay! Forms’s AI surveys quickly pulls out keywords, sentiments, and emotions from responses – ensuring a deeper understanding of your audience.

In addition, Yay! Forms has a responsive design, robust survey logic, integration capabilities, and detailed drop-off insights.

Key features that enhance CX:

• Responsive Design: Ensure a great user experience on any device.
• Form Customization: Personalize forms to match your brand’s identity.
• Logic Segmentation: Use advanced logic to customize user journeys based on responses.
• Survey Drop-off Analysis: Identify and analyze drop-off points in forms to optimize your survey and increase conversion rates.
• Integrations: Integrate with various tools using Webhooks, Zapier, or Make.

Pricing: Starts at $15 per month (billed yearly).

6. Hotjar AI – for enhanced user research

If SurveySparrow’s AI is like a friendly wingman, Hotjar’s AI is more like a geeky assistant. This AI survey tool creates surveys based on your research goals, ensuring that only relevant questions are asked. For example, ‘measure user dissatisfaction’.

When combined with Hotjar’s other tools – like heatmaps, funnels, recordings and interviews – the AI can help you paint a complete picture of how users interact with your website or app.

Key features that enhance CX:

• Targeted Surveys: Create surveys that align with your research goals in seconds.
• Automatic Summaries: Analyze responses and generate summary reports instantly.
• Sentiment Analysis: Identify subtle emotional tones in responses.
• Integrations: Sync survey data with your preferred tools.

Pricing: Currently, Hotjar is allowing users to access the tool for free. All you need is a Google account.

7. BlockSurvey – for data privacy and security

This AI survey tool is designed specifically for Web3 companies. It emphasizes user privacy, with unique features like token-gated forms & surveys across 10+ blockchain networks.

In addition, BlockSurvey also provides encrypted and anonymous surveys – while still providing comprehensive analytics and user-friendly survey tools.

Key features that enhance CX:

• End-to-End Encryption: Only you, the survey creator, gets access to the data. This greatly reduces the risk of data breaches and leaks.
• AI Survey Maker: Create error-free, unbiased survey questions in seconds
• AI Survey Analysis: Automate data analysis with BlockSurvey’s AI

Pricing: Starts at $29/month.

8. QuestionPro – for quick survey creation

QuestionPro’s QxBot uses generative AI to simplify the process of creating surveys. Once the questions are generated, you can then use QuestionPro’s form builder to add randomization, survey logic, and other bells and whistles.

It also has multilingual surveys and analytics capabilities; making it a great tool for amateur and experienced researchers alike.

• Conversational Surveys: Define your survey topic and generate questions within seconds.
• Customization: Tweak, reorder, or add additional questions to suit their specific needs.
• Multilingual Capabilities: QxBot supports multilingual surveys, allowing researchers to reach diverse audiences.
• Built-in Analytics: Analyze data trends and patterns without needing separate analytical tools.

Pricing: Starts at $99/month.

Key Features and Benefits of an AI Survey Tool

• Smart Questionnaires: Smart surveys don’t just ask questions. They adjust questions based on answers, making it personal – and boosting response rates! For example, if you love pizza more than burgers, the next question might be about your favorite topping.
• Natural Language Processing (NLP): AI survey tools utilize NLP to quickly analyze open-ended responses. They can extract valuable insights from qualitative data in an instant. It reads between the lines of open-ended responses, catching the sentiment and context behind the answers.
• Data Analysis and Prediction: AI algorithms process survey data in real time, identifying patterns, trends, and correlations that can be hard to find manually. Predictive analytics can also be applied to forecast future trends, based on current responses.
• Improved Survey Design: AI algorithms can suggest optimal question structures, formats, and order, ensuring clarity and reducing biases. This leads to reliable, well-structured surveys.
• Efficient Resource Utilization: Automation of repetitive tasks, such as data cleaning and initial analysis, frees up human resources for more strategic tasks – like deriving actionable insights from the data.

Read more: The Benefits of Using AI in Your Surveys

Use Cases of an AI Survey Tool

• Market Research: Understand consumer preferences, behavior, and trends to make data-driven business decisions.
• Employee Feedback: Gather insights from employees to enhance workplace satisfaction, productivity, and overall organizational culture.
• Academic Research: Conduct large-scale research projects efficiently, allowing researchers to focus on analyzing data rather than collecting it.
• Customer Satisfaction Surveys: Measure customer satisfaction, identify areas for improvement, and enhance overall customer experience.

Wrapping Up!

Choosing the right tool can make all the difference. With these top AI survey tools at your disposal, you can unlock valuable insights, make data-driven decisions, and deliver exceptional customer experiences.

So, why wait? Explore these tools, find the perfect fit for your business, and start collecting feedback to enhance every step of your customer journey.